Conversion Rate Optimization

At Midway Marketing, we know the importance of attracting customers and increasing online engagement.

It’s the core of any successful business, and in the world of online marketing, these are your bread and butter keys to success. Traffic. Engagement. Sales. While effective SEO strategies are vital in attracting traffic to your website and social media platforms in the first place, CRO (which stands simply for Conversion Rate Optimization) is as important, if not more important, when you consider the grand scheme of things. As a matter of fact, did you know that over 95% of website visitors leave as swiftly as they arrived, with some never to be seen again?

Think about that for a moment.

Nine of out every ten visitors to your site, right now, are scrolling through, or not even getting that far, before deciding to abandon your site in favor for something more engaging or at the very least, something more distracting.

They are big, uncomfortable numbers, we’re sure you can agree, but numbers that we here at Midway Marketing strive to change.

How Midway Marketing can increase Online Conversions

Midway Marketing is a marketing company that not only provides blistering, SEO campaigns in which helps your business and brand stand out from the proverbial pack, but we see the process through to the end. And that’s where CRO comes into it. We strategize and implement the right processes in order to turn your increased traffic and user engagement into actual leads and potential sales (as well as smaller goals along the way as part of the conversion funnel) as that, ultimately, is what makes your business a successful one.

Having the ability to close a sale.

Thankfully, Midway Marketing is a company that has proven CRO methods that go a long way in growing your business, and that’s what you’ll find on this page. From analyzing and reporting on your current customers with analytical tools, to testing new and varying content and services on your site, we place CRO at the top of the list. We will audit your website, from top to bottom, analyze your competition and their methods, test the marketplace, and implement a whole range of marketing tools in the hopes of doubling your conversion rate.

With your website being the face of your brand, at least when we’re talking about online engagement, having a higher conversion rate means a healthier bottom line. And that’s what we all want, right?